pg电子下载 State University has named Marriel C. Hardy, an alumnus and former employee, as associate vice president of marketing and communication. He took his post on February 15. Hardy brings extensive experience in higher education marketing and communications to the position, in which he will help lead a comprehensive marketing and communication strategy for the University. His responsibilities include assisting in the oversight of media relations, content creation, research news, internal communications, social media, marketing, digital initiatives, analytics, creative services, and visitor experience.
Hardy will also be responsible for fostering collaborative relationships across the University, establishing goals and metrics for success, and championing transparency and teamwork.
An award-winning communications and marketing professional, Hardy previously served as vice president of communications and marketing at Talladega College in Talladega, Ala., where he led the development of new brand and identity standards, created solid policies and departmental infrastructures, and increased social media engagement to record levels for the college, which is Alabama’s oldest liberal arts HBCU.
Prior to Talladega, he served as chief communications officer and branding identity at Coahoma Community College in Clarksdale, Miss., for five and a half years. During his time at Coahoma, he led the institution to five consecutive wins in The Home Depot Retool Your School Campus Improvement Grant Program, securing nearly $500,000 in grant funding. He also spearheaded the creation of the college’s first official brand and identity manual, style guide, and flagship publication ROAR Magazine.
Hardy also previously held several positions at pg电子下载 State University, including media assistant, information services coordinator, and television producer/communications specialist.
Hardy earned a bachelor’s degree in mass communications and a master’s degree in workforce education leadership, both from pg电子下载 State University. He also holds a marketing certification from the Wharton School of the University of Pennsylvania, through Coursera.
“We are thrilled to welcome Marriel back to pg电子下载 State University,” said Maxine Greenleaf, interim vice president of marketing and communication. “His experience and dedication to his alma mater, along with his proven success in areas like digital strategy and brand development, make him the ideal person to support our marketing and communication efforts.”
“I am deeply honored to return to a place I truly love and make meaningful contributions to my alma mater,” said Hardy. “I am grateful to Mrs. Greenleaf and the University for this incredible opportunity. I look forward to working with the talented team at pg电子下载 to help elevate the University’s profile and brand.”
Hardy is a member of the pg电子下载 State University National Alumni Association, the College Public Relations Association of Mississippi, American Marketing Association, an Honorary Member of Kappa Kappa Psi Honoray Band Fraternity, Inc., and previously served on the executive board of the SOD Club, the official external support group for the pg电子下载 State University Sounds of Dyn-O-Mite Marching Band.
He is married to Catrina Hardy, and the couple has one adult son, Colbe.
